Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Multinational Experian is on a mission to improve the financial health of individuals, businesses, and communities. Its pioneering platforms use data-led insight and intelligent analysis to assist businesses of all sizes and sectors, in areas such as credit, decision-making, and risk management.
The company’s Brazilian subsidiary, Serasa Experian – the first and largest datatech in Brazil, with the most robust big‑data ecosystem in Latin America – partners with local agribusiness to create sustainable social impact.
“We support access to credit and expand opportunities for rural producers,” says Marcelo Pimenta, Head of Agribusiness at Serasa Experian. “This means that our responsibility as solution providers must also be accompanied by social and environmental responsibility.”
Headquartered in Dublin, Ireland, Experian was founded in 1996. It has evolved from a pioneering credit bureau, collecting data to create credit reports that inform credit scores, to also becoming a major player in fraud protection through identity verification, and a global provider of marketing data.
Experian’s reach is vast – its workforce of 22,500 operates across 32 countries, with offices in the US, the UK, and Brazil, where it acquired Serasa in 2007.
In Brazil, Serasa Experian is working with small landowners and rural producers to help develop agribusiness, an important sector that contributes to a quarter of the country’s GDP. Serasa’s partnership with Coocacer, a coffee growers co-operative in Araguari, aims to enhance the sustainability of coffee production.
Experian’s technology platform enables Coocacer members to gain access not only to financial services, but also market insights and digital monitoring of crops. Commercial operations and productivity both benefit from the speed and scale of information gleaned from the data.
“The solutions of Serasa Experian help us guide the co-operative member, so they can correct any problems they were unaware of. The platform does this in a way that is objective, clear, and with tools,” says Eliane Barbosa, Executive Director at Coocacer.
Experian works towards a world in which businesses and people enjoy a healthier financial life so they can grow opportunities and contribute to social equality. It aligns with SDG 8, to promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.
The company’s programme for small coffee collectives in Brazil, with its lasting impact, embodies the company’s vision to achieve this goal.
“Brazil is a country where we can still increase efficiency of production, be it with more credit for new equipment, with new technologies, or better use of land,” says Pimenta.
Experian assessed almost one million farmers and over 1.5 million properties in Brazil using ESG and credit risk reports, scores, and remote crop monitoring.
