BKW Engineering - Linkedin Powerkampagne

For Engineers' Day, we are planning a LinkedIn power campaign to highlight the importance of engineering for our Network of Excellence, also with regard to the fact that we cover the entire DACH region. Throughout the day, we will publish five posts, each introducing a person from a different company with a concise quote on the subject of engineering. Each post will contain a photo of the person with a quote and will be supplemented by a detailed introduction to the topic. Thematically, we will cover the areas of engineering and innovation, sustainability and the future, digitization and progress, collaboration and networking, and the future of the industry. In order to cover the entire DACH region, we are in talks with MRI from Switzerland, IKK from Austria, and Assmann and Lindschulte from Germany. Another company from Switzerland will be added. We make sure to select people who are ideally already active on LinkedIn and can serve as multipliers for the campaign. The posts will be visually uniform and provided with relevant hashtags to maximize reach.